Instant Experience can include text, images, videos, and buttons. It provides unprecedented creative control on mobile, all built on Facebook’s optimized performance, insights, and targeting infrastructure. Instant Experience allows you to build full screen, interactive, native interactions without having to wait for web views to load. The following examples show how to use UTM tags in push notifications and in-app messages.Facebook Instant Experience is a compelling way to tell a story in an immersive post-click experience. To set up UTM tags for your campaign, simply include the necessary UTM tags in the destination URL or deep links. Once the Analytics SDK is integrated and configured, UTM tags can be used with deep links in Braze campaigns. Check with your developers if you’re unsure about this. In order to use UTM tags in deep links to your app, your app must have the relevant Google Analytics SDK integrated and correctly configured to handle deep links. These links can be readily embedded into Braze campaign copy just like any other link. If you want to use UTM tags with regular HTTP (web) links-for example, to do campaign attribution for your email campaigns-and your organization already uses Google Analytics, you can simply use Google’s URL builder to generate UTM links. UTM tags can be embedded into both regular HTTP (web) links and deep links and tracked using Google Analytics. utm_content: an identifier for the specific link/content that the user clicked on (e.g., toplink or android_iam_button2).utm_term: identifier for a paid search term that brought the user to your app or website (e.g., pizza).utm_campaign: the identifier for the campaign (e.g., spring_2016_campaign).utm_medium: the campaign medium (e.g., newsfeed).utm_source: the identifier for the source of the traffic (e.g., my_app).UTM tags are used by Google Analytics to collect campaign attribution data, and can be used to track the following properties: UTM (Urchin Traffic Manager) tags allow you to include campaign attribution details directly within links. UTM tags and campaign attribution What is a UTM tag? To use this feature, you will need to configure deep links at the native layer. For the Twitter example, twitter://user?screen_name= would be utilized to launch a specific profile in the app.īraze does not support using a wrapper like Flutter to send deep links. It’s up to you to define its structure and interpretation, however, a common convention is to model it after http: URLs, including a leading // and query parameters (e.g., ?foo=1&bar=2). For example, twitter:// is the iOS URI to launch Twitter’s mobile app.Įverything after the colon within a deep link is free-form text. Practically speaking, there is no central registry to prevent conflicts, so it is a best practice to include your domain name in the scheme. A scheme must start with a letter, but can then contain letters, numbers, plus-signs, minus-signs or dots. http: is the scheme with which almost everyone is familiar but schemes can begin with any word. Provide the action with any additional data it will needĭeep links are custom URIs that link to a specific part of the app and contain all three of these parts. Instruct the app which action to perform.Deep linking to in-app content What is deep linking?ĭeep linking is a way of launching a native app and providing additional information telling it to do some specific action or show specific content.
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