![]() Hand embroidery for me was this back of my mind project I wanted to take up for a long time like when you say, “One day I’ll learn Italian.” For me for many years it had been, “One day, I’ll learn hand embroidery,” because I think it would be really interesting for my artwork and at the same time I thought, “You know, it would be really great if there was a company that made cool embroidery patterns, that had updated themes.” That always span in my head with I think people that are entrepreneurial minded, toss these ideas around in their head for a long time and say, “I always had this idea for business.” Did you have the intention to build a business around that blog? It was all of these things that you’re … I think this is still true today but with much more tools as I was just really trying to sew together a lot of desperate parts and make an eCommerce site.įelix: Was the intention always to start a business because you mentioned it was a blog at first. I also ran it like that for the first six years like a crazy person. I learned straight HTML and I built my first website that way. ![]() I didn’t know Dreamweaver, I wasn’t familiar with it. I hand coded my first website for eCommerce, I didn’t … There wasn’t really any out of the box platforms at that time. Then when I began working in embroidery, I started a blog … I think it was a blog for a month called Sublime Stitching where it was just posting my work in embroidery. Jenny: I was not selling offline to start, Sublime Stitching grew out of a blog, I started blogging in 1999. How were you with selling the products, was it online or were you selling offline as well? This was probably before any easy eCommerce platforms came along. 2001, this was in internet age, is a very long time ago. I really wanted to do something new with it, get people excited about hand embroidery again because it was a new found passion for me and it’s kind of like when you discover something for the first time, you want to get everyone else into it and that was really the impetus for Sublime Stitching.įelix: Very cool. Core to that is working with artists, I started working and collaborating with a lot of artists whose work I really like that you might not otherwise see as commercial craft design. In 2001, I launched Sublime Stitching and I began publishing iron on transfer patterns, they’re templates that you put on to fabric that you can stitch along the lines. I knew that you could something new with it, you could make embroidery anything, it can always be contemporized. I saw a real need for it, I thought there was a generation that was not taking it up and wasn’t interested in it because they equated it with the older aesthetic. What I do is surface embroidery which is kind of like or on jean jackets and that had just … There weren’t really companies actively designing for hand embroidery anymore. Through the ‘80s, it really kind of fell out of fashion and you really only had die hard cross-stitchers that were still working. This used to be such a mainstay of stores, was embroidery patterns. It was something that I got addicted to as an artist, I started experimenting with it. Jenny: Well, I started designing patterns for hand embroidery and kits and tools and textiles at a time when people really weren’t working in hand embroidery anymore. ![]() Welcome Jenny.įelix: Tell us a bit more about what does it mean to … What does hand embroidery mean, what is the product that or products that you sell? Sublime Stitching is a contemporary studio for hand embroidery and was started in 2001 and currently based at Los Angeles, California. Felix: Today I’m joined by Jenny Hart from.
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